Pepsi vs. Coke in logos

I'm not some sort of soda junkie but I do pay attention to the logo, design and marketing trends of the "big guys". I don't really see much in the way of a true cola war because, let's face it, you aren't going to change anyone's opinion. Flavor is a subjective thing and one person's opinion isn't going to change that of another.

The logos, though, are what intrigue me. Pepsi (Pepsi-cola) has has an always evolving string of logos since their inception. Coke (Coca-Cola) on the other hand has stayed the course. Sure, Coke has changed the design of their cans by adding a sprinkling of yellow for a time but they recently went back to a simplistic red motif that harkens back to their roots. It's almost like Coke realizes that they have a deep and strong heritage and both rely and build on that. Pepsi seems to be going in the exact opposite direction. They have thrown away any shred of heritage in favor of being trendy. I personally feel that Pepsi's first few iterations of their logo were merely minor tweaks in the typography. The basic idea was still the same and those, if they had stuck with it, could have been even more iconic than Coke's unchanging logo.



The ultimate lesson here is that if it ain't broke, don't fix it and by that I can assume that Pepsi is broken.



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